Not just another lead gen strategy—get my ENTIRE quiz funnel system to grow your email list, create authentic connections with your DREAM clients, and sell for you 24/7 (without the content grind).
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Go from another great marketing idea that you might get around to
Holy sh*t, my new lead generation quiz is LIVE...
in just 30 days!
Ever wondered why you can't resist those Buzzfeed-style quizzes? Why you have to know “Which Disney Princess Are You? immediately, if not sooner.
It’s because quizzes tap into human psychology—making them the ultimate list-building and community-growing tool.
Why A Quiz Is The Most Powerful Community-Building Tool
The Power of Quizzes:
🎀 Craft content that makes your audience think "Holy shit, she's in my head" , because you're gathering invaluable audience insights.
🎀 Convert casual scrollers into engaged community members in under 2 minutes. No soul-sucking, 90-minute webinars required.
🎀 Pre-qualify your leads so you're only attracting dream clients who are the perfect fit for your paid offers.
🎀 Sell with confidence (and without the ick) because your quiz delivers tailored solutions based on their quiz answers.
🎀 Grow your email list 24/7 while you sleep, read your latest spicy romance book or binge Love Island—unlike Instagram stories that vanish after 24 hours.
A quiz will help you:
Side bar: Quick Lesson on Human Psychology 🧠
Here’s how a quiz taps into human psychology, making it a far more effective lead gen strategy than a PDF or live webinar/challenge:
Curiosity Bias → People love learning about themselves. Quizzes trigger our brain’s natural craving for self-discovery, making them way more enticing than a boring PDF.
Micro Commitment → Unlike a 90 minute webinar, a quiz is a micro commitment - 2 minutes or less - that gives people immediate results, satisfying your audience's "I want it NOW " mindset.
Personalisation = Connection → When someone takes a quiz, they feel seen and understood. That emotional connection makes them way more likely to trust you (and buy from you later).
Quizzes aren’t just fun, they’re strategic AF and the BEST way to beat the algorithm, build your engaged email list and sell effortlessly!
From Quiz Taker ➡️ Quiz Maker
In 2022, I launched my quiz, “What Type of Quiz Will Help You Grow Your Online Biz?” and it changed the entire trajectory of my business.
📈 It converted at 60.7% - turning quiz takers into loyal email subscribers.
💌 I became an inbox favourite - every email sparked multiple replies & real conversations.
👩🏻🏫 Positioned me as an authority - I became known as the go-to quiz funnel expert.
You didn’t start your business to become an unpaid content creator, spending hours crafting the "perfect" carousel post, grinding out Reels, battling algorithms, and hoping your next post finally resonates and gets some engagement.
You wanted to make an impact, grow a thriving community, and build a business that gives you freedom.
Social media was never meant to be your entire business growth strategy.
So instead of:
→ Showing up every single day just to stay relevant.
→ Attracting followers who never actually buy from you.
→ Struggling to get people off social media and onto your email list.
Let’s get you back to what actually moves the needle: building a highly engaged community of dream clients who are excited to hear from you (without the content hamster wheel).
INTRODUCING
Quiz Funnel Fundamentals offers a proven framework that's tailored to work for any type of business, in any industry.
Whether you're a coach, course creator or service provider, this tried and true system has everything you need to create a high-converting quiz lead magnet in just 30 days, so that you can get the f*ck off Instagram and grow your community with confidence.
No more wasting your time and energy creating content that less than 5% of your audience sees.
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The Complete Quiz Funnel Fundamentals System
🏋🏻♀️ Fitness Coaches:
Your ideal clients are desperate a fitness plan that actually works for them. Use a quiz to let your audience discover their perfect workout style—whether they’re a high-energy go-getter or a zen yoga lover.
Then, provide a personalised fitness plan for them, based on their quiz result.
Possible Quiz Title: What’s Your Ideal Fitness Plan?
🧠 For Business Coaches:
Let your quiz do the heavy lifting in your next launch and start attracting only the perfect clients for your offer.
Create a quiz lead magnet specifically for your ideal client, provide personalised insights about what’s holding them back, as well as actionable items to give them a quick win and a tester of what it's like to work with you. Then position your signature program as the solution they need, and invite them to join.
Possible Quiz Title: Discover The Key To Your BIG Business Breakthrough.
🎨 Designers:
Stop wasting your time on those 'I don’t know what I want, but I’ll know it when I see it' leads.
With a quiz, your audience will discover their design style, giving you the perfect blueprint to create exactly what they’re dreaming of. Plus, you get a list of pre-qualified, ready-to-buy clients who already know you’re the right designer for them.
Possible Quiz Title: What’s Your Signature Design Style?
My business ran solely on referrals. Until it didn’t.
At the end of 2022, I lost 3 OBM retainer clients in the space of a few weeks. 80% of my income—gone!
And I had no leads. No pipeline. No backup plan.
I was up shits creek without a paddle to put it mildly!
I needed a way to attract highly engaged, ready-to-buy leads, without spending hours on social media or relying on referrals.
I needed a system that worked FOR me. So I built a quiz and my quiz funnel fundamentals framework was born.
I fell victim to the "service provider curse"
Create quiz results that make your quiz taker think you're in their head, activate them to take action and give them a quick win.
Module 03: Create Your Result Profiles
Capture your audience's attention with a quiz title that makes them stop their scroll and take your quiz.
Module 02: Nail Your Captivating Quiz Title
Get clear on WHY you're creating a quiz and where it fits into your overall business growth strategy. Then deep dive into your target audience to get to know them on a deeper level.
Module 01: Funnel Foundations
What you'll learn inside the course:
Create your fun & engaging quiz questions to keep your quiz takers engaged, gather data that helps segment & serve them with personalised solutions.
Module 04: Craft Your Engaging Quiz Questions
Map out your super simple, ABC quiz funnel to ATTRACT the right people, BUILD connection and an engaged community, and CONVERT your community into paying clients.
Module 05: Your Simple 3-Step Funnel
Build your quiz in Interact and integrate with your email marketing platform, following the setp-by-step tech tutorials.
Module 06: Step-by-Step Tech Tutorials
DISCOVER THE FUNDAMENTALS OF A HIGH-CONVERTING QUIZ, IN JUST 73 MINUTES
Quizzes that past clients & students created and launched in just 30 days, using the Quiz Funnel Fundamentals framework ⬇️
Melissa's "How can you ignite your brand visibility" quiz had a 78.9% conversion rate and booked 2 sales calls within 48 hours of it going live - before they even went through her nurture sequence!
melissa matson - brand strategist & agency owner
Rosemarie's "What's your business podcast personality" quiz converted at 72% and helped her achieve her goal of 10 leads for her podcast offer.
rosemarie - podcast strategist & host
Carrie's "What's your client engagement style" quiz has a 67% conversion rate, grew her email list by 300+ in less than 90 days and continues to bring in and additional 4 figures of revenue for her low-ticket offer every month.
Carrie williams - copywriter for health coaches
Sheila's "Discover your Joyful & Thriving™️ Lawyer Blueprint" quiz was such a success that she's now creating her SECOND quiz using the QFF framework.
sheila m. wilKinson - lawyer & coach
These wins? They can be yours too.
Just picture what’s going to be possible when you have a high-converting quiz funnel working for you 24/7:
✨ An community full of engaged, ready-to-buy people who are genuinely interested in what you offer.
✨ A proven lead generation system that runs on autopilot, bringing in new leads daily without you constantly showing up online.
🔥 Confidence in your marketing, because you finally have a system that works. No more second-guessing, no more wasted time - just predictable, scalable growth.
✅ More freedom, more ease, more time to actually enjoy your business.
No more posting into the void. No more chasing leads. Just an audience that’s primed, nurtured, and excited to buy from you.
Flash forward 30 days from now...
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I'm no sheep!
I'm a trendsetter
coaches that value innovation and want to do things differently
Don't we all?
GULITY!
service providers that spend all their time serving their clients & neglect their lead generation.
is that bad?
THAT'S ME!
coaches & service providers that launch mediocre pdf freebies that nobody downloads.
MINE CONVERT!
so OVER IT!
coaches that are stuck in the live launch cycle, hosting webinars that don't convert.
who it's for...
- Quiz Funnel Fundamentals Course (€997 value) – Learn my 5-part framework to to build a high-converting quiz funnel, from strategy to launch, in just 30 days.
- Quiz Funnel Blueprint Workbook (€97 value) – Map out your quiz structure using this plug and play blueprint, ensuring every piece fits together seamlessly.
Everything You Need to Build a Quiz That Grows Your Community on Autopilot
WHAT'S INCLUDED:
+ 🎁 BONUSES
A collection of plug and play AI prompts to help you effortlessly:
✔️ Craft the perfect quiz title that captures attention.
✔️ Write engaging result profiles that make your audience feel seen, heard & understood.
✔️ Create quiz questions that lead increase engagement and lead to conversions.
Automate your lead generation and drive traffic to your quiz, while you'r offline, living your best life.
✔️ Set up a DM keyword system to capture leads from Instagram.
✔️ Automate quiz delivery + follow-ups to nurture your subscribers.
The ultimate content workflow system to:
✔️ Organise your content across multiple platforms and stay consistent.
✔️ Plan strategic content campaigns that intentionally drive traffic to your quiz.
✔️ Never wonder what to post or when again – Align your content strategy with your lead generation for effortless audience and community growth.
TOTAL VALUE: €1785
YOUR INVESTMENT: €397
This isn’t just another marketing course—it’s your shortcut to building an engaged, high-converting COMMUNITY, without the SOCIAL MEDIA stress.
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back
You do not need to have an offer to join Quiz Funnel FUNdamentals. Completing the modules may even help you create an offer based on the target audience research that you complete in module 1. However, without an offer, your quiz would be used solely to get visible, build brand awareness and grow your email community.
back
Yes,. Most quiz hosting platforms do require you to sign up for a monthly subscription. So you would need an email marketing subscription and a quiz hosting platform subscription.
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No. You do not need to be tech savvy to take this course. I am a teacher at my core so not only do I give you the strategy to build a high-converting quiz funnel, I also provide step by step tech tutorials to show you exactly how to build your quiz on the quiz building platform, Interact.
I will also give instructions on how to integrate your quiz with your email marketing platform so that your quiz takers receive all the right emails. I show you how, you just need go follow my lead!
back
This is a self-paced course so no, there is no 1:1 support unless provided during specific promotional periods throughout the year.
back
You will have access to this course, and any future updates for as long as the course is available, i.e. as long as it's sold as part of the Debbie Does offer suite. If in the future the course is discontinued, or no longer sold, your access will be revoked then, and only then.
back
The current investment for Quiz Funnel FUNdamentals is €397. All payments are processed in EURO, please note currency exchange rates at the date of purchase apply and may vary.
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Hi friend! I'm Debbie, you can call me Debs.
After working behind the scenes in multiple coaching businesses and helping many of my clients scale to 6 figures and beyond, I’ve seen firsthand how automated systems are the key to building a business that doesn't burn you out!
Business should be a playground 🎡 and what better way to play than tap into your millennial joy and bring those teen magazine quizzes that you loved so much into your business.
My quiz changed the trajectory of my business. I became known as the go-to quiz funnel expert, was interviewed on 12 podcasts and gave exclusive trainings inside industry leader's group programs. I sold offers to my engaged community ranging from €27-€2000, effortlessly.
FUNNEL STRATEGIST • tech integrator • SMUT SL*T • MANIfesting generator
DEBBIE
I’m handing you the exact quiz funnel system I use with all my clients, so that you can build your quiz in just 30 days and:
✅ Build a lead generation system that works for you 24/7.
✅ Grow an community full of engaged, dream clients.
✅ Spend less time “showing up” and more time making sales.
Ready to start attracting the right people and growing an engaged community?
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